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Jeff's Latest Work

When Not If: A CEO's Guide to Overcoming Adversity

#1 Amazon Best Seller: Business Mentoring and Coaching

  • A Leadership Master Class on How to Thrive in the Face of Crisis.

  • Tactics for triumphing over extreme adversity.   

  • Leadership and adversity go hand-in-hand and it’s only a matter of time before every leader is tested.

  • A powerful curriculum to help readers deal with adversity and emerge stronger than before, When Not If is based on a simple yet powerful value proposition: it's not a matter of if a leader will face adversity, but when. 


Just One More: The Wisdom of Bob Vukovich

 This contemporary parable teaches us many actionable lessons while entertaining us with the intriguing drama of discovering the truth about Bob Vukovich. We all wish we would have had the wisdom and guidance of a mentor like Bob to show us the flavor of life. Take this narrative as a guidebook on how to open our eyes to a life of class and grace, or simply to enjoy a story about overcoming fear and choosing to get back into that game called "life."  

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Icarus: Zero to a Billion to Zero

Jeff Martinovich built a billion dollar investment firm from zero by doing "everything differently" and then presided over its complete destruction, to include being sentenced to 14 years in federal prison.  Now, Jeff provides 40 lessons for creating wildly-successful organizations and for not making the same mistakes as he did!  Using his 30 years of leadership and public speaking experience, Jeff provides an entertaining tale filled with hundreds of actionable, real-life stories.  Immersed in the narrative, entrepreneurs, managers and CEO's discover a multitude of strategies for success, and the startling conclusion that "this could happen to me tomorrow!"

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